Tiger Beer has solidified its commitment to boldness and progress by becoming the Official International Beer Partner of a major Premier League club. This marks the brand’s second collaboration with a leading Premier League club, following its recent sponsorship deal with Manchester United. These multi-year agreements highlight Tiger’s dedication to fostering connections that bring fans in Asia and around the world closer to their favorite teams.
Tiger® announced its partnership with Tottenham Hotspur. Through these long-term partnerships, the renowned Asian beer brand seeks to build bridges that connect fans in Asia and across the globe with the clubs they passionately support.
“At Tiger® Beer, we’re firm believers that individual bravery flourishes when backed by collective support,” stated Sean O’Donnell, Global Brand Director of Tiger® Beer. “Our alliances with prestigious teams like Tottenham Hotspur epitomize our conviction that achievements are rarely solitary. It’s a collective spirit that energizes our pursuits, reminding us that by standing together, we can accomplish extraordinary things.”
#mobiledista #ข่าว Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club https://t.co/L48cA8L2EY
— Mobiledista (@mobiledista) December 17, 2024
Tiger® Beer’s growing football partnerships emphasize its commitment to fueling football enthusiasm across Asia and beyond. With over 195 million passionate supporters in Asia, Tottenham Hotspur aligns perfectly with Tiger® Beer’s goal of igniting football’s love throughout the continent.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, shared excitement about the collaboration, stating, “We’re excited to team up with a leader in the industry like Tiger. Together, we aim to engage our fans in Asia through exclusive experiences that showcase the unifying power of football.”
Tiger® Beer is dedicated to offering thrilling experiences for Spurs fans, informed by a recent survey of 2,000 football enthusiasts. The results highlighted that almost 75% of fans consider fan-focused activities essential for building community among supporters. Upcoming initiatives include exclusive events, opportunities to watch the team during training, and one-of-a-kind coaching sessions.
More on Tiger® Beer
Founded in 1932 in the lively streets of Singapore, Tiger® has grown to become Asia’s leading premium beer, now available in over 60 countries worldwide. Over the years, Tiger® has defied convention, perfecting a brew that blends boldness with refreshment. The brand embraces the belief that everyone has an inner tiger, driven by the desire for freedom. By drawing strength from those around us, we unleash boundless potential for growth and success.
Tiger Beer strategically highlights its prestigious awards and recognitions as a cornerstone of its marketing approach. By showcasing accolades like the Gold and Grand Gold awards from the Institut Pour Les Sélection De La Qualité, the brand reinforces its status as a globally recognized, premium product. With nearly a century of consistent quality, these awards help Tiger Beer assert its competitive edge and superior craftsmanship.
Mohd Faisal Hakak is a sports author from Kashmir. He likes to keep tabs on the sporting world with a keen interest in football, motorsports, NBA, and other marquee sports. He is a science graduate from Islamia College Srinagar.
