F1 and American Express have unveiled a new multi-year sponsorship deal that extends their partnership from a focus on the U.S. market to global support for the entire F1 season. This expanded collaboration will enhance the presence of American Express across all F1 events, reflecting the growing connection between the brand and the sport.
The partnership between F1 and American Express, which initially focused on the American continent, has now been expanded to cover all continents, including Australia, Asia, Europe, the Americas, and the Middle East. This marks a significant evolution in their collaboration, emphasizing a global commitment to the Formula 1 calendar.
This partnership will enable F1 and American Express to provide fans with exclusive experiences at various Grand Prix events throughout the year. American Express card members will enjoy perks such as early ticket access, entry to the Paddock Club, and grandstand seating (subject to availability). Additionally, the company will host hospitality events for its clients and partners.
During the 2025 season’s 15 Grand Prix, unique experiences will be available for cardholders. They will have access to complimentary Amex radios for live commentary and can participate in the Amex Fan Experience area, where they can engage in quizzes, create personalized livery designs, record videos introducing drivers, and receive various giveaways.
Emily Prazer, Chief Commercial Officer, Formula 1, said: “American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an Official Partner. We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”
F1 🤝 @americanexpress
American Express and F1 come together in a new multi-year partnership!
Look out for best-in-class perks and experiences across F1 events in 2025 as an American Express cardholder 😍
Visit https://t.co/Ma6YoyXchX to find out more#F1 pic.twitter.com/2PXczS8cGL
— Formula 1 (@F1) October 23, 2024
American Express will continue its support for the F1 Academy, the all-female racing series that aims to promote equal opportunities for women in motorsport. This initiative is part of American Express’s broader strategy to enhance its presence in sports and cultural initiatives on a global scale.
The announcement comes just in time for the 2024 Mexico City Grand Prix, where fans can expect to see an Amex Fan Experience area. Additionally, a variety of activations are planned for the upcoming Las Vegas race at the end of November, enhancing the engagement of attendees.
Mohd Faisal Hakak is a sports author from Kashmir. He likes to keep tabs on the sporting world with a keen interest in football, motorsports, NBA, and other marquee sports. He is a science graduate from Islamia College Srinagar.
